What does it take to create something that changes everything? In this episode, I sit down with Steve Hayden - the man who wrote the 1984 Apple commercial, still considered one of the greatest ads ever made. But this conversation goes far beyond that sixty seconds. We talk about where revolutionary ideas actually come from, what Steve Jobs was really like to work with, the disaster of 1985 that almost nobody talks about, and why the business world keeps choosing efficiency over creativity - even when history proves creativity wins every time.

What we cover in this episode

- Where the idea for the 1984 commercial actually came from - including Russian soldiers in Afghanistan, Orwell, and a South African Olympian with a hammer

- Why Apple's board wanted to kill the greatest ad ever made before it ever aired

- The disaster of 1985 - the campaign that crashed Apple's stock and contributed to Jobs being pushed out of his own company

- Why you can't measure creativity - and why that's exactly the reason boardrooms keep killing it

- Steve's final message to business leaders: creativity is not an exercise in feelings. It's an exercise in horizons.

Steve Hayden passed away last year. This is one of his last conversations. I hope it stays with you.

Special thanks Kathy Mandato, for making this conversation possible.

The Business Artistry Organizational Course:

https://courses.theartian.com/business-artistry-for-organizations/